"We believe that the materials and stories taken from the raw can be finer(more real in the philosophic sense) than the acted article" - John Grierson
Introduction
An enterprise idea for a
production company that would create documentaries which would be based in
Nigeria Africa, to create a platform that would enable people, the society and
the country tell their story from their point of view. The documentaries could
be accessed on Youtube and the company's website till it gets commissioned to
show on TV.
Why Documentaries?
Why not documentaries? A country like Nigeria, with
its diverse and cultural heritage, a country filled with history, stories and
various issues produces mainly movies and series. Nollywood is the 2nd largest
movies industry in the world yet it lacks documentary production companies. As
a lover tells and history I believe Nigeria needs to learn to tell their story
themselves by a Nigerian production company and by the Nigerian people instead
of allowing companies like the BBC or CNN tell our stories because no one can
tell the Nigerian story better than a Nigerian.
Why Nigeria?
From this video, I believe you would
agree with me that Nigeria is blessed with different cultures one of the key
factors why I want to establish my enterprise idea.
Target Market
As I
evolve and gain more experience in film production, the Nigerian film industry
grows and evolves more. For this reason, my target audience would be
independent and online film and TV production companies as well as film
festivals.
My
first target audience is a new TV company ebonylifetv.com a multiplatform broadcaster,
set to reach Africa's most important target audience, the custodians of present
and the future. Looking for new and innovative ideas to commission. My second
target audience would be DSTV a media company that offers different channels
for various programmes. It currently has a channel for documentaries but only
show ones from other countries. My viewers would be my third target audience,
between ages 20-50 because this group would likely be more interested on issues
and real life discussions.
Companies that are in my target market
 |
DSTV |
.jpeg)
My Competitors
To stand out from my competitors I have to take a different approach in production. My competitor is:
Not African
Not Consistent
Branding
.jpeg)
My company logo is still under production and development as I am the process of buying a domain name for my company website. However, I have contacted some independent production companies and discussed my idea with them and hopefully this would help me create awareness for my enterprise.
Challenges
My market research analysis highlights that I would need to create an extraordinary documentary on other to carve a niche for myself. Nigerians have little or no knowledge about documentaries and it is left for me to blow heir socks off with my outstanding production.
Future Plan
Nigerians love scripted films and to take into to the world of unscripted stories and content, I have set deadlines for the year:
- To create trailers for my documentary
- To create social networks like blog, facebook and twitter to create awareness
- To create a documentary on trending issues
- To network more and also contact more production companies.
xoxo
Chiamaka
.JPG)